OGAAN INDIA
WEBSITE BANNERS
Creating content for website banners was one of my responsibilities at OGAAN. These banners were often centred around the latest drops of the week, coming from different designers. Each designer would get their own banner and each title had to be devised, in keeping with the theme of the latest drop.
E-MAILERS
During my time at Ogaan, while reporting to the Digital Editor, I created content for all mediums of outward communication. Creating content for weekly e-mailers was one of these assignments.
To re-design the first interaction experience with our online customers- both existing, and prospective- it was important to review and edit our “Welcome to OGAAN’s circle” communiation. For this, I worked around a move relevant, curated edit, just in time for the wedding season, in India.
My first blog post for the Ogaan blog was a story on Radhika Bose, an Insta-famous Yogi. The story was a personal account of her notes on how to beat the blistering Indian summer.
Collections’ Copy
OGAAN is one of the oldest, most renowned designer stores in India and one of the first stores in the country to house the most exquisite collections from multiple designers, under one roof. The online portal contributes to almost 30% of their sales and the team is constantly driving change to move with the times. It was paramount to refresh the collections’ description copy for our new and old customers.
The Sharara Story: The perfect festive pick for day weddings and gala evenings - the sharara covers it all.
The Contemporary Cult: Styles that can take you from a work meeting to a casual evening soiree. Asymmetric silhouettes in sustainable fabrics, and statement jewelry from the house of our favorite novel labels.
Statement Staples: Elevated basics for every day of the week, from our favorite contemporary designers. These wardrobe essentials are the quintessential pieces if you’re looking to to amp up your wardrobe.
The Print Story: Block-printed, hand painted and geometric patterns that pack a punch. Summer soiree or family festivities, this edit is sure to add colour to your life.
The Saree Shop: An assortment of the whole nine yards - whether it’s linen, georgette or chanderi, there's nothing better than a saree. Pastel linens, hand painted georgettes, and embroidered organza for every occasion, every day.
Summer under 15 k: Relaxed, breezy pieces in natural fabrics and pastel tones, perfect for balmy summer days and festive afternoons.
The Jewellery Edit: Statement jewelry you can’t miss. Guilt-free, lightweight, exquisite pieces to accessorise your favourite outfits.
Festive Spotlight: For every time you need a festive fix, this curation features our editors’ and stylists’ choicest selections.
Kurtas Under 20K: We’ve curated all our favorite kurtas in budget so you don’t have to think twice before adding them to your cart.
Swoon-worthy Anarkalis: Light on the skin and lighter on the pocket. These exquisite anarkalis are all under 40k.
Sarees under 20K: This edit is a 100 per cent guilt-free, timeless Indian wardrobe essential that you can never have enough of. Classic, contemporary and traditional, these sarees are all under 20k - there's something for everyone!